Press Releases

Smart Trailering is an innovative solution that centralises and automates trailer scheduling. The Vue screen content team are empowered to schedule trailers from head office, while the digital solution automatically delivers and update the playlists on the Sony TMS.

The solution is “smart” because Smart Trailering removes all the common playlist building mistakes; using the correct trailer version, certification, duplication are all automatically managed by the software. Exhibition preferences of the trailers can be loaded into the system by the distributors or content providers. 

Roland Jones Executive Director Technical Services commented “We were looking for a method to remove the burden of trailer playlist building in every booth and instead to place it in the hands of the screen content team. Unique Digital have a strong history in pre-show solutions with their advertising systems. Smart Trailering’s centralised and automated functionality will create many time saving efficiencies in our cinemas”.

Unique Digital’s Chief Operating Officer Phil Morris stated “We are extremely excited to provide this new and innovative solution to Vue Entertainment. Trailering is an area of the pre-show which has longed for a robust solution and we are very proud to be able to provide this to such an important European exhibitor”

Smart Trailering is compatible with all TMS models that support pre-show API connectivity: Unique Digital’s RosettaBridge, AAM Screenwriter, Sony TMS and Cinedigm TCC. 

About Vue


About Unique Digital Ltd

Unique Digital Limited, based in Dublin and London, has developed a suite of leading software solutions for the management and delivery of digital cinema content, including a full featured Theatre Management System (RosettaBridge TMS), content delivery system (Movie Transit), advertising back office system (Advertising Accord), KDM delivery solution (Basekey), and VPF management software (Cinema Accord).

About Vue Entertainment (UK and Ireland) 

Vue Entertainment (Vue) is a leader in the premium entertainment cinema sector in the UK.   

Committed to continued growth and development of its premium entertainment ‘big screen’ experience, Vue delivers the best choice of content, combined with the best technology in the best environment.   

Vue has 85 state of the art cinemas throughout the UK and Ireland, with 813 screens where Vue project every film in Sony Digital Cinema 4K for ultra high definition pictures with four times more detail.  Vue cinemas offer a range of content, in addition to highly anticipated blockbusters, with event cinema titles including opera, ballet, musicals, national theatre, live streaming of sporting events and concerts through to hosting Gaming championships and dedicating multiple screens to eGaming arenas.   

Vue was founded in the UK following the acquisition of the Warner Village Cinemas in 2003 and is part of the largest cinema group in Europe, Vue International.