James has extensive experience in financial management, business growth, and investor relations, alongside a proven track record in fostering global guest-centricity and shaping high-performance company cultures. Most recently, he served as Chief Financial and Transformation Officer at HX Expeditions, the world’s first and longest-running global expedition cruise company, where he championed a culture of innovation, science, and education while delivering exceptional guest experiences. Prior to this, he spent seven years in complex multi-site healthcare across the US, European and Australian markets. This included various roles as Group CFO, European CFO and UK General Manager. James also previously worked as a private equity focused investment banker with UBS AG in Sydney, Australia.